Building up a user research function is a key part of transforming your product organization from top-down project-based teams, to innovative and high-functioning product teams. However, building and scaling research can be challenging. In this case study, Vanessa will share Takeaway.com’s journey on building and scaling up user research.
She will touch on:
- How do you create a culture of continuous improvement and solving user & business problems?
- What principles and foundations do you need in place to enable real discovery?
- What are the common challenges and pitfalls, and how do you overcome them?
Speaker
Building & Scaling Successful User Research
Building up a user research function is a key part of transforming your product organization from top-down project-based teams, to innovative and high-functioning product teams. However, building and scaling research can be challenging. In this case study, Vanessa will share Takeaway.com's journey on building and scaling up user research. She will touch on: How do you create a culture of continuous improvement and solving user & business problems? What principles and foundations do you need in place to enable real discovery?
EDGE: Experimentation Driven Growth Engine
One of the hardest parts of growth and experimentation is to prioritize, organize and track experiments. EDGE is a tool that I've developed in notion that makes all of those tasks much easier and centralized Speaker Gonçalo Henriques
Social Media for Business: How to build a brand when you don’t have time to build a brand (1 hour talk & mini-workshop)
Here's the thing: You might not have a lot of time and resources to dedicate to social media, but you definitely know how important it is for your business. I get it. In this quick but valuable session I'm going to share with you 5 secrets behind building a big brand, even if you're a small company with limited resources. If you want to differentiate yourself in your industry, get more qualified inbound leads and make your sales process smooth
Survival Metrics
Do you know when you should pivot? What about your ideas, are they being listened to? In fact, even when you are proven right after a horrible launch, do you have that sinking feeling that everyone knew this was a bomb, but just didn’t know how to say it? Being a change agent in an organization, especially one where a product is in flight, is hard. While teams may be happy to talk about strategy and even know what it looks