Building & Scaling Successful User Research
Building up a user research function is a key part of transforming your product organization from top-down project-based teams, to innovative and high-functioning product teams. However, building and scaling research can be challenging. In this case study, Vanessa will share Takeaway.com’s journey on building and scaling up user research.
She will touch on:
- How do you create a culture of continuous improvement and solving user & business problems?
- What principles and foundations do you need in place to enable real discovery?
- What are the common challenges and pitfalls, and how do you overcome them?